Supermarket labels alcohol units
A supermarket is launching a new labeling system to help shoppers understand more about the alcohol they are buying.
The signs, to be used in Sainsbury’s, will offer a breakdown of the alcohol units contained in the drinks, helping them to keep track of their intake.
Whereas existing labeling may tell consumers the strength of a bottle of wine or how many units are contained in the whole bottle, the new signs in Sainsbury’s will reveal the units contained in a glass.
Sainsbury’s Justin James said: “People don’t necessarily drink wine by the bottle, they drink it by the glass, and our new signs address this by breaking the bottle down into the measures in which it is likely to be consumed.
“They show, for example in the wine section 125ml, 175ml and 250ml glasses and the units per each glass, at 12.5% ABV (alcohol by volume).
“Other shelf edge labeling placed in the alcohol aisle will explain the maximum recommended daily units, so customers can cross-reference product alcohol units against the government’s guidelines.”
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